Across Europe, some buildings that could be repurposed are instead being demolished – an approach that’s raising concern in the architectural world. The urgency for sustainability has never been greater, yet the focus often remains on using new, eco-friendly materials rather than rethinking how we treat what already exists.
“Sustainability isn’t just about what we build next,” says Ed Nolle, Technical Support Specialist at Avery Dennison. “It’s also about how we preserve and reimagine what we already have.”
At this year’s Future Facade, Avery Dennison brings that philosophy to the forefront, showcasing its Facade Film, a self-adhesive vinyl offering project owners long durability, firecertification, and tailored colour-matching options, as part of a solution to extend the lifecycle of urban structures. The high-performance film system allows architects and designers to transform the exterior of buildings quickly, cleanly, and without noise-intensive construction.
In a time when quiet, efficient renovations are increasingly valued in our fast-paced cities, such noiseless retrofi tting solutions are becoming key. “The ability to revitalize an entire façade without tearing it down while avoiding disruptive works — is a real game-changer,” Ed adds.
Visitors to the event can expect to explore how façade fi lm technology offers a durable, elegant, and resource-conscious alternative to demolition, supporting a future where innovation and preservation go hand in hand.
