Reversible steel facades – From Vision to Mainstream | by Ron Jacobs (Jansen AG)

About Ron Jacobs
Ron Jacobs is Project Sales Manager International and has been working for Jansen AG for more than thirty years. The first 27 years as a distribution partner for Jansen in The Netherlands and Belgium, Ron and his teams were promoting the Jansen brand by showcasing the unique properties of steel in the architecture world, clearly showing where steel makes the difference. Since 2022, Jansen has taken over the direct market service in The Netherlands and Belgium and from then on Ron has become part of the International Project Business Team as a cross-border Sales Manager and bringing his expertise on architectural steel and sustainability to an international level.

About the session
Adaptive reuse has become mainstream, yet planning remains a challenge. Steel façade systems excel in sustainability and reusability. Jansen is involved in award-winning projects and international research to optimize the steel eco-balance. Ron will showcase groundbreaking projects like the Battersea Power Station in London and Gare Maritime in Brussel (designed for disassembly by the architects). This will be complemented by (circular) case studies (such as the façade upgrade for the “Centraal Museum in Utrecht”) offering practical insights for architects and façade builders aiming to make their projects future-proof. Jansen AG stands for innovative architectural steel systems—create unique structures with us!

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